Project Description

Promotional branding for a fruit festival in New York, celebrating health, fruit-based diet, and personal growth. This design was created based on the name of the festival “Woodstock”. By playing off the typical psychedelic style, I was able to find a solution incorporating tropical fruits and trippy visuals. The color palette was kept simple by the use of only two colors, helping the viewer focus on the psychedelic style of the fruit illustrations and warped typography.